https://ganisatmawarin.com/Personal site of Ganis Angger Atmawarin: essays on building companies, typography, running and family, written from Yogyakarta. Founder of Synetica, twelve years at SoftwareSeni.enFri, 02 Oct 2026 00:00:00 +0000https://ganisatmawarin.com/articles/seventy-one-keyboards/Fri, 02 Oct 2026 00:00:00 +0000https://ganisatmawarin.com/articles/seventy-one-keyboards/During the pandemic I bought, borrowed, built, scored and let go of seventy-one mechanical keyboards. I kept five. The best one only scored 23.https://ganisatmawarin.com/articles/twelve-years-and-a-fancy-pen/Wed, 30 Sep 2026 00:00:00 +0000https://ganisatmawarin.com/articles/twelve-years-and-a-fancy-pen/I joined SoftwareSeni as employee number thirteen and left twelve years later as a director. A thank-you to the company, to the people, and above all to Davo.https://ganisatmawarin.com/articles/silver-is-incompetence/Sat, 12 Sep 2026 00:00:00 +0000https://ganisatmawarin.com/articles/silver-is-incompetence/A forty-something managing director uninstalls Mobile Legends for the umpteenth time, and finds out what kind of judge he is.https://ganisatmawarin.com/articles/water-station/Sat, 22 Aug 2026 00:00:00 +0000https://ganisatmawarin.com/articles/water-station/In 2021 there were no races, so I ran a marathon by myself around the Kraton, with my car as the water station. I finished it after dinner.https://ganisatmawarin.com/articles/garnisun/Sat, 18 Jul 2026 00:00:00 +0000https://ganisatmawarin.com/articles/garnisun/Other people are named after saints, grandparents or a feeling their mother had. I'm named after a military patrol car.https://ganisatmawarin.com/articles/three-months-a-field-note-from-a-small-company/Mon, 22 Jun 2026 00:00:00 +0000https://ganisatmawarin.com/articles/three-months-a-field-note-from-a-small-company/Coffee tables, late follow-ups, morning runs, and the small evidence that a company is becoming real. Notes from the first three months of Synetica.https://ganisatmawarin.com/articles/sales-essentials-for-directors-a---q-a-guide/Thu, 21 Nov 2024 00:00:00 +0000https://ganisatmawarin.com/articles/sales-essentials-for-directors-a---q-a-guide/Yang ingin saya dengar tentang jualan jasa sebelum jadi direktur: urus input, tampil bersih, jangan banting harga, dan jangan jualan bakso di tengah hutan.https://ganisatmawarin.com/articles/well-gonna-be-okay-just-dont-go-full-mr-krabs-kay/Wed, 20 Nov 2024 00:00:00 +0000https://ganisatmawarin.com/articles/well-gonna-be-okay-just-dont-go-full-mr-krabs-kay/Growing too fast feels like winning until someone else pays for it. On 2024, layoffs, and why I'd rather grow slower than go full Mr. Krabs.https://ganisatmawarin.com/articles/the-180-hours-tether-that-binds-everything-so-you-can-ignore-that-relentless-button-nudges/Thu, 12 Oct 2023 00:00:00 +0000https://ganisatmawarin.com/articles/the-180-hours-tether-that-binds-everything-so-you-can-ignore-that-relentless-button-nudges/Button vs anchor battle. On how to stay center while moving sideways.https://ganisatmawarin.com/articles/annual-review-2020-4-hal-yang-saya-pelajari/Sun, 14 Mar 2021 00:00:00 +0000https://ganisatmawarin.com/articles/annual-review-2020-4-hal-yang-saya-pelajari/Empat hal yang saya pelajari di tahun pandemi, dari rumah, hampir 24 jam sehari, seperti Groundhog Day.https://ganisatmawarin.com/articles/why-i-keep-coming-back-to-yogyakarta/Wed, 04 Mar 2020 00:00:00 +0000https://ganisatmawarin.com/articles/why-i-keep-coming-back-to-yogyakarta/On bridges, memory, and a city that refuses to change, which is exactly why it feels like home.https://ganisatmawarin.com/articles/the-best-of-jim-collins/Wed, 04 Dec 2019 00:00:00 +0000https://ganisatmawarin.com/articles/the-best-of-jim-collins/"How can I thank you?" Collins asked. Drucker answers "just go out and make yourself useful" before getting out of the car, and strolling back to his house.https://ganisatmawarin.com/articles/super-power-bernama-buku/Sun, 27 Oct 2019 00:00:00 +0000https://ganisatmawarin.com/articles/super-power-bernama-buku/Lima tahun lagi kamu masih orang yang sama, kecuali karena orang yang kamu temui dan buku yang kamu baca. Saya baru paham bagian kedua lewat timbangan.https://ganisatmawarin.com/articles/berbeda-sebagai-strategi/Sun, 04 Aug 2019 00:00:00 +0000https://ganisatmawarin.com/articles/berbeda-sebagai-strategi/Seringkali lebih baik menjadi berbeda daripada menjadi lebih baik. Catatan tentang sebuah coffee shop di Jogja yang saya lupa namanya, perang harga yang saya kalahkan sendiri, dan dua tes dari Gary Hamel.https://ganisatmawarin.com/articles/principle/Sat, 03 Aug 2019 00:00:00 +0000https://ganisatmawarin.com/articles/principle/Tujuh hal yang saya lakukan dan dua yang saya hindari. Semuanya pernah saya langgar, beberapa minggu ini juga.https://ganisatmawarin.com/articles/teknologi-bukan-kompetitif-advantage-untuk-perusahaan-software/Tue, 30 Jul 2019 00:00:00 +0000https://ganisatmawarin.com/articles/teknologi-bukan-kompetitif-advantage-untuk-perusahaan-software/Klien tidak memilih kamu karena tech stack-mu. Catatan dari orang yang pernah sangat bangga dengan deploy pipeline-nya, di depan klien yang tidak bertanya.https://ganisatmawarin.com/articles/pakuningratan-no-15/Mon, 29 Jul 2019 00:00:00 +0000https://ganisatmawarin.com/articles/pakuningratan-no-15/Saya selalu mengira rumah itu tempat. Enam tahun di Pakuningratan, satu kali pindah kantor, dan ternyata saya salah.https://ganisatmawarin.com/articles/be-yourself-at-work/Wed, 17 Jul 2019 00:00:00 +0000https://ganisatmawarin.com/articles/be-yourself-at-work/On experimentation, authenticity, and why Thom Yorke's advice about working off-picture applies to more than just music.https://ganisatmawarin.com/articles/tidak-gagal-bangun-pagi/Tue, 16 Jul 2019 00:00:00 +0000https://ganisatmawarin.com/articles/tidak-gagal-bangun-pagi/Saya kelelawar yang memutuskan jadi ayam. Dua tahun, tiga alarm, dan banyak highlight bola yang sebetulnya tidak perlu ditonton jam lima pagi.https://ganisatmawarin.com/articles/memperkecil-dunia/Mon, 15 Jul 2019 00:00:00 +0000https://ganisatmawarin.com/articles/memperkecil-dunia/Dua teman lama mengajak saya bikin startup. Saya butuh seminggu untuk menulis dua kalimat penolakan.https://ganisatmawarin.com/articles/hal-terbaik-di-2018/Mon, 31 Dec 2018 00:00:00 +0000https://ganisatmawarin.com/articles/hal-terbaik-di-2018/Buku, artikel, podcast, aplikasi dan orang yang saya temui di 2018. Plus 39 pagi di mana saya berhasil bangun jam 4:30.https://ganisatmawarin.com/articles/memberikan-feedback-tips-untuk-team-lead/Thu, 26 Apr 2018 00:00:00 +0000https://ganisatmawarin.com/articles/memberikan-feedback-tips-untuk-team-lead/Tidak punya waktu untuk bertemu dengan tim, seminggu sekali? Ya jangan jadi team lead.https://ganisatmawarin.com/articles/muji-notebook-uni-ball-signo-um-151/Thu, 26 Oct 2017 00:00:00 +0000https://ganisatmawarin.com/articles/muji-notebook-uni-ball-signo-um-151/Satu buku Muji, satu bolpen dua puluh ribuan, dan alasan saya masih menulis tangan di tahun 2017.https://ganisatmawarin.com/articles/dwight-schrute-line-di-softwareseni/Thu, 26 Oct 2017 00:00:00 +0000https://ganisatmawarin.com/articles/dwight-schrute-line-di-softwareseni/Tentang dinding kutipan di kantor SoftwareSeni, dan satu kalimat Dwight Schrute yang berhasil saya selipkan di antara Steve Jobs dan Elon Musk.https://ganisatmawarin.com/articles/and-by-our-hands-did-millions-of-her-fading-and-only-did-we-begin-to-think-then-mourn-for-ourselves/Wed, 23 Mar 2011 00:00:00 +0000https://ganisatmawarin.com/articles/and-by-our-hands-did-millions-of-her-fading-and-only-did-we-begin-to-think-then-mourn-for-ourselves/I wave hello, and she grins back.